S.O.H.O New York

Summer, sun and freedom. S.O.H.O. New York embodies friendship, solidarity and community spirit. The new fashion brand has just entered the fashion world. American style and good humour characterise the style of S.O.H.O. For the newly launched fashion brand,

style of S.O.HO. For the newly launched fashion brand, a Fashion Commercial was a logical step to get the new clothes to the market. Besides the actual fashion film, we also produced Gif stickers for the brand on location. With a lot of props and some equipment we

were able to represent the mood of the the new fashion company. For this project we paid special attention to a casual and natural look and so we shot all clips handheld. Also the underwater shots contribute to a cool american style.

CLIENT S.O.H.O NEW YORK

DIRECTOR MARTIN MIRON

DOP MARTIN MIRON

PHOTOGRAPHER MICHAEL GUETH

EDIT/COLOR/RETOUCH FABIAN BIEN

ASSISTANT MARK LUBERICHS, MARIAN PANZER

MODEL SUNNY LANDWEHRS,
TEDDY JANSEN, VALENTIN VOLZ, AYLIN BAHR

MAKE UP JENS SSCHNEIDER

STYLING ANJA BAUMANN, WE-MAKE-SHIRTS

S.O.H.O New York