Max Fashion is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with close to 400 stores. Max Fashion is a longtime client of ours, for whom we did a bunch of commercials for cinemas, TV and instore screens in the Arabic region. With Max Fashion the credo has always been: The films must be produced parallel
to the photo shoots without disturbing it. We worked side by side with Harry Vorsteher, a photographer from Düsseldorf. Over a period of two years, several campaign films for different collections were produced. Fashion projects are something that we have become increasingly fond of in recent years.
Not least because of the fashion world that already has something crazy to it and is always breaking with conventions. This gives a lot of freedom in filmic style and opens doors to new abstract forms of presentation. The projects for this client were less crazy but all had their own requirements, special features – their own twist.
CLIENT MAX FASHION
DOP MARTIN MIRON
PHOTOGRAPHY HARRY VORSTEHER
EDIT/COLOR/RETOUCH FABIAN BIEN