AEG, the premium brand of home appliance manufacturer Electrolux, wanted to complement an already produced TV spot with additional digital content for its current washing machine series. The core focus of the campaign is the ProSteam® function, which refreshes laundry with steam in just 25 minutes while saving water. Together with the creative agency Scholz & Friends and TWIST Filmproduktion from Düsseldorf, two campaign clips were produced specifically for vertical formats and social media—following the “mobile first” approach.

The particular challenge was that the material needed to match the style of the existing TV spot seamlessly. Our in-house production delivered a high-quality result that aligns perfectly with the existing campaign. As the commercial film production team, we focused on visual quality that works across all media channels, ensuring the clips integrate smoothly into the ongoing campaign.