TWIST | Burlington | Filmproduktion Düsseldorf

STAY YOUR STYLE

For Burlington’s first “Stay Your Style” campaign, the hosiery brand known for its iconic argyle pattern from Falke, our commercial film production company in Düsseldorf was responsible for the production. The goal was to create an impressive range of visual content: a hero film (available here in the Director’s Cut), a tights campaign, and several reels, all highlighting the versatility and uniqueness of the products. Conceptually, the campaign was guided by the agency Trester Bolo, while TWIST handled pre-production, production, and online editing.

After weeks of planning, the entire production took place over three days in Madrid. Following one day of preparation, we moved into two intensive shooting days, producing twelve different looks under a wide variety of conditions. Originally, the shoot was planned for Ireland to emphasize the British origins of the pattern—but the weather had other plans. So we packed up on short notice and headed to Spain! There, a local service producer helped navigate the organizational jungle, allowing us to focus entirely on the creative work.

Hero Film (Director's Cut)

The Martini Shot

The entire project had to be planned and executed in just five weeks—including the last-minute change of shooting location. This really tested our team’s flexibility and adaptability. One of the biggest challenges was finding locations in Madrid that captured the British flair without revealing too much of the typical Spanish charm. We had to be especially careful to avoid including obvious Spanish features, such as signage, in the frame.

Another challenge was our very special water shot. After calling 21 swimming pools and finally finding the right one, everything had to be perfect for our “Martini Shot”: the outfit, the facial expression, the body posture—and of course, the product. Everything had to be spot on!