Spring is in the air! And with it comes the kickoff for light and airy fashion. How fitting that the fashion world has rediscovered its love for linen. The fashion company C&A took this as an opportunity to commission us, TWIST Filmproduktion from Düsseldorf, as a full-service commercial film production, to bring their spring campaign for the linen collection to life.

In a very short time, we turned the concept into reality, creating an airy backdrop with large-format fabric installations that perfectly conveyed the theme. The photography and film team then captured this setup in the best possible light. Although the shoot took place entirely in a studio, it convincingly gives the impression of being outdoors.