For Don Carne, a German brand known for high quality and sustainable meat, we had the opportunity to create an image film in Madrid during the summer.

Our goal was to make the company’s values and passion tangible, raw, honest, and emotional. No staged scenes, no gloss, just real life.

Our approach was a twisted story that unfolds from real moments. On the first day, we conducted unscripted interviews with the protagonists, open, direct, and authentic. From this, the narrative organically took shape in the edit. On the second day, we filmed additional scenes that visually brought the story to life, from intense work moments to calm images in nature.

Without a large team and without artificial lighting, but with plenty of initiative and flexibility, we created a film in just two days that tells the story factually while also moving the audience emotionally. Alongside the film, we captured photos that emphasize the documentary character of the project.

A small setup with a big impact and an example of how we do not just tell stories, but let them unfold.