HEJ ORGANIC is not yet one of the biggest players in the cosmetics market, but the company offers strong, sustainable products. In a very short time, it has grown from a start-up into a widely listed brand, collaborating with fantastic retail partners such as dm, Douglas, flaconi, and Zalando Beauty. And that’s just the beginning of the journey…

Change requires attention. Change requires volume. The goal was to inspire even more people with a clear mission—promoting certified natural cosmetics in modern design at a democratic price. Founder Laura Rath and her team, including Director of Marketing & E-Commerce Nadine Steinhuebel, developed HEJ ORGANIC’s first smart brand awareness campaign, designed for maximum reach and minimal wastage.

This is where we, TWIST Filmproduktion from Düsseldorf, came in. Together with Daniel-John Riedel (Elevate Content) and AD.LIPS, we helped HEJ ORGANIC bring the campaign to life in record time. We acted as the “go-to” partner from start to finish, overseeing the concept, execution, and delivery. And we’re not just talking about pure commercial film production—the photos, grading, and cutdowns were all created by us as a comprehensive content production.

With a turnaround of less than a month from the initial request to delivery, the advantage was clear. All 154 assets were efficiently published according to the brand’s requirements, giving HEJ ORGANIC a fresh, new face. Truly impressive.