From the first idea to the final shoot: For the L’Oréal Coloration campaign, we were commissioned by McCann as the executing film production — responsible for everything from pre-production through production. Together, we created high-quality TV spots featuring Guido Maria Kretschmer, which aired on VOX in September 2025 — accompanied by social media assets and photography.

Filming took place in a loft studio in Hamburg-Eppendorf, whose characterful atmosphere provided the perfect setting. All details were prepared on the prep day before shooting across various setups. French-style walls, flexible perspectives, and adjustable lighting moods gave the loft a constantly fresh look.

In just one shooting day, we produced three assets—including quick set rebuilds, precise lighting changes, and a real hair-coloring scene in front of the camera. Despite a tight schedule, the set buzzed with a special energy. Much of that was thanks to Guido Maria Kretschmer, who not only shone in front of the camera but also inspired the team behind the scenes with his charm, humor, and open spirit.

We’d like to thank L’Oréal Paris, McCann, the Loft Studio, and everyone involved for the inspiring collaboration and their trust in TWIST Filmproduktion.