L'Oréal Men Expert NFL

American football has established itself worldwide, and enthusiasm for the NFL continues to grow in Germany. Since 2023, L’Oréal Paris Germany has been a proud partner of the NFL and is excited to be part of this rising movement.

In collaboration with McCann, who developed the creative concept, our challenge as a commercial film production company was to execute the entire project within a single studio shooting day. Together with two-time NFL Super Bowl winner Sebastian Vollmer, we realized an ambitious project near Düsseldorf. Our innovative concept included recreating a set inspired by a player tunnel, designed with specially crafted light tubes in the signature colors of L’Oréal Men Expert. For scenes with Harlan Kwofie, another German player from Rhein Fire, we integrated an impressive LED wall.

During production, photo and product shoots with Sebastian Vollmer ran in parallel. The campaign is staged thematically from November 2023 — from Movember to TVC and digital releases—culminating at the Super Bowl in February.