Oil Magique L'Oréal Paris

Extra shine—without weighing down. That’s what L’Oréal Paris Germany’s Elvital Öl Magique care line stands for. And the new commercials for the products were meant to shine just as brightly. For this reason, we were commissioned by CRAFT to produce three spots for McCANN’s client. Starring in front of the camera were GZSZ actress Valentina Pahde, influencer and model Betty Taube, and Germany’s Next Topmodel winner Alex Mariah Peter.

Behind and on the camera, we at TWIST Filmproduktion from Düsseldorf were responsible for ensuring a smooth production across three fully packed shooting days. The shoots took place at CRAFT’s studio in Düsseldorf, with golden sets designed to perfectly showcase the product’s qualities. However, even after the successful shooting days, the project was far from complete. Post-production, handled by us in close collaboration with McCANN and CRAFT, was the next step.

Luminage from Düsseldorf then carried out the color correction and created the master. Adaptations specifically for the 9:16 format were managed directly by CRAFT. The three commercials were designed primarily for social media, aiming to reach a broad audience across multiple platforms. From the start, the focus was on achieving a high-quality overall result—beyond just the products and their testimonials. We are proud to have played a key role as the film production company in creating these spots and sincerely thank everyone involved for making this project a success.