Madeleine, a name well-known in the fashion world for over 40 years, specializes in high-quality fashion and business attire. With around ten collections per year, sold online or via catalogs across Europe, the company from Zirndorf, Bavaria, has established itself as a fixture in the fashion scene. Since 2022, Madeleine, together with Peter Hahn, has been climate-neutral, underscoring the company’s commitment to social responsibility and sustainability. Despite recent challenges, Madeleine is pursuing a repositioning and digital transformation to adapt to changing customer shopping habits.

During an exciting production week, we, as a commercial film production company from Düsseldorf, accompanied Madeleine’s catalog shoot in Munich and on the Zugspitze. Our goal was to create content specifically tailored for the social media campaign, highlighting the brand’s uniqueness and elegance. The choice of locations reflected a blend of urban sophistication and natural beauty, perfectly showcasing the colorful, wintery, and festive theme of the collection. Through this combination of location, theme, and style, we produced a campaign that not only presents Madeleine’s products but also positions the brand in a modern and appealing light.