Movember stands for men’s health. For this project, the focus was particularly on mental health, with the motto: Being vulnerable is not a weakness. To convey this message, we were commissioned by McCANN as the executing commercial film production to produce a spot for L’Oréal Paris Germany. The spot was created in cooperation with BVB, featuring Mats Hummels, Raphael Guerreiro, Thomas Meunier, and Alexander Meyer in front of the camera.

To make the shoot as comfortable as possible for the players, we recreated a barber shop as well as an orange cyclorama at Signal Iduna Park. Since the production had to be highly efficient for the players, the entire shoot was completed in just one hour.

The digital campaign was designed to perform across all social media channels. For the responsible agency McCANN, TWIST Filmproduktion from Düsseldorf took on a variety of tasks—from production to delivery of the offline edits.

A particular challenge for this project was that not all players were available at the same time, and we had to complete the production over two shooting days. In post-production, Mats Hummels had to be added to the other players afterwards. In addition to meticulously recreating the set on the second day, we had already planned the player arrangements on the first day to ensure that Mats Hummels could be seamlessly integrated in post-production.