For the NFL campaign, we at Cubic Studios GmbH in Düsseldorf executed two intense production days — one day of preparation and one day of shooting. The concept developed by the NFL was fully realized by us as a film production, covering pre-production, production, and post-production. With real football pros in front of the camera, supported by extras, we created a dynamic campaign.

The challenge: the custom-made jerseys were delivered too late. To keep the shoot on schedule, we quickly flew to Manchester to pick them up in person. Because without the jerseys, there was no shoot.

The set itself also demanded full creativity: from the originally planned two white walls, we built three completely different rooms to bring the three stories to life.

Using two RED cameras simultaneously for 16:9 and 9:16, five extras, three football players, and additional photoshoots, we produced a compact and intense production.

The result: concise one-take clips designed for social media, YouTube, and paid TV. Whether it was a flying pie, a surprising tackle, or a running back in the living room—every moment was unique. In the end, we became the “enablers.”

We sincerely thank the NFL and everyone involved for the fantastic collaboration.

"WE ARE SIMPLY THE POSSIBILITY-MAKERS."

Kaj-Thorbjörn Gebhardt , Senior Creative at NFL Germany