LA ROCHE POSEY MELA B3

For the La Roche Posay Mela B3 campaign, TWIST Filmproduktion contributed to the project under the lead of McCann. Martin Miron directed the campaign, while Mark Luberichs documented the production with behind-the-scenes footage, capturing the atmosphere and creative process on set.

Filming took place in 2024 across thoughtfully prepared sets, designed to highlight the natural, calm, and precise cinematography that defines the campaign. Every detail was prepared in advance, from lighting and camera angles to the pacing of each shot, ensuring that every moment supports the storytelling and strengthens the emotional connection between the protagonists and the La Roche Posay brand.

The campaign brings together a diverse group of personalities, including Riccardo Simonetti, Nikeata Thompson, Stefano Zarrella, Julia Eileen Füngeling, Sharon Battiste, Julia Willecke, and Lena Gercke. Through their personal experiences and authentic stories, the campaign highlights themes of confidence, self-acceptance, and empowerment while reflecting the dermatological expertise of La Roche Posay.

Designed around real experiences and genuine perspectives, the visual storytelling focuses on authenticity and emotional connection. The result is a campaign that not only showcases a product but also gives space to the people behind the stories, creating a powerful and relatable message.

We are grateful to McCann, La Roche Posay, and the entire team for the trust and collaboration on this inspiring project.